City Cab

Google Ads, eCommerce design & development, Conversion Rate Optimization

City Cab specializes in providing transportation services and tours with a range of vehicles to tourists arriving mainly at the Athens International Airport and at all Attica’s ports.

Brief
Communicate City Cab’s services to international travelers and generate sales.
Solution
With a data driven approach we designed and developed a new eCommerce website where visitors can easily book their transfer. Optimized for mobile, the new site led to a significant increase in conversions and an impressive low bounce rate of 9%. City Cab is in a very competitive market, especially in Google Ads, where all advertisers are targeting the same core keywords, yet with constant conversion rate optimization we constantly achieve a conversion rate of more than 8%.

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