The Lacoste Company

The Lacoste

50 greek artists + 50 famous t-shirts + 50 unique pieces of art = Lacoste Project 12.12

Mpenaki Museum hosted an exhibition where Fifty Greek artists proceeded to create fifty unique works of art, with a single object as the font of their inspiration: the renowned Lacoste polo shirt that bears the code 12.12. The Lacoste Company has generously donated the revenues from that auction to support the creation of the new Museum of Childhood, Toys and Games. The Lacoste Company’s representative was thrilled with the design we created to communicate this activity.

Graphic design