The scope of this project was to visualize the unique feature of Nike’s new LunarEpic Flyknit running shoe: its waterproof shield.
We created a holographic video using up high end technology to accentuate LunarEpic Flyknit’s special characteristics. Our concept’s main idea was to make the new running shoe look irresistible to buy by being the absolute running gear for every runner! Emphasizing on both its futuristic-looking and its key features the holographic video revealed its identity in a rainy environment.
OUTCOME: – Attractive Branding / Eye catching element – High Level of Audience engagement – Unique graphics gave life to a static object – Motivating people to commit a purchase
OUR ENGAGEMENT: – Concept design – Video storyboard – Video development