Microsoft Windows 10 Launch Activities

Microsoft Windows 10
Launch Activities

The scope of this project was to create an informational, experiential and exciting campaign to invite people to upgrade their devices to Windows 10, through outdoor and digital activities.

The project’s name was “Windows 10 Heroes Team – The Arrival”. We visualized the special features of Windows 10 by presenting them as heroes with super powers. Experienced performers wearing eye-catching costumes walked through the center of Athens, engaging with the crowd and spreading the message! A Facebook application especially designed for this activity included information relevant to both the event and the special Windows 10 features but also a game/contest in a quiz format leading to a great prize!

OUTCOME
– Increased engagement
– Brand Awareness
– High publicity
– Increased Facebook page traffic