Microsoft Lumia 650 D.Diamantidis Special Edition

Microsoft Lumia 650
D.Diamantidis Sp. Edt.

Our role was to create a special edition case for Microsoft Lumia 650 in order to celebrate D.Diamantidis performance during his 12-year career upon his retirement from competitive basketball at the end of the upcoming season.

We produced limited pieces of a special edition case for Lumia 650 with D.Diamantidis signature engraved on. Panathinaikos & Microsoft Lumia fans could buy this smartphone only through Panathinaikos website for a limited time!

A press event at OAKA was designed to spread the news. Reporters and fans had the chance to meet with KAE Panathinaikos, gaze at a holographic video showcasing the device and D. Diamantidis distributed the smartphones.

OUTCOME
– Sales boost
– Increased engagement
– Brand awareness
– High publicity

OUR ENGAGEMENT
– Production of custom case (signatures engravement)
– Custom packaging
– Press event┬ámanagement
– Branding Design & execution
– Holographic video concept design & execution
– Promotional Activity