Microsoft Lumia 640
for cinema theaters
The scope of this project was to create a post-production advertising spot presenting new smartphones’ special features, in order to captivate audience, as part of the launch activities.
Our concept was aimed to raise product awareness focusing on a certain target group. For this purpose, we used 3d design, vivid colours and intense background music to accent the USPs. Based on functionality and features, the advertising spots demonstrated the devices not only as a Windows phone but as an outstanding user experience urged to connect with potential customers.
OUTCOME: – Increased product awareness – High publicity
OUR ENGAGEMENT: – Concept design – Video storyboard – Video Development