Urban & Suburban Railway Branding
The scope of this project was to enhance visibility for Microsoft Lumia promotional campaigns.
Transportation means like Athens Urban & Suburban railway are particularly effective advertising mediums, with unique advantages:
– 500.000 devoted passengers per day – all target groups
– Over 40 stations in the urban area
– Highly perceived brand value of trust with the passengers
We offered our client two advertising mediums:
– Hiring of advertising panels that are spread at all station levels
– The internal labeling on trains with large network coverage, high passenger traffic and of high commercial importance.