Responsibilities

• Responsible for PPC campaign setup, launches, maintenance, reporting, including keyword research, ad copy creation and competitive analysis
• Plan and execute all digital marketing, including display advertising campaigns, email marketing, social media, SEO/SEM
• Design, build and maintain our social media presence
• Ensuring all digital campaigns are delivered on-time and within budget, whilst meeting agreed KPIs/targets
• Identify trends and insights, and optimize spend and performance based on the insights
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Instrument conversion points and optimize user funnels
• Identification of new opportunities that aren’t being utilized and pitch these into the business.

Technical competencies

• 2-5 years of working experience in leading and managing PPC Campaigns with a proven track record in driving customer acquisition and revenue growth (Google AdWords, Facebook, LinkedIn and other platforms), marketing database, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Key Attributes

• Solid communication and team working skills
• Work closely with customers, identifying their needs and suggesting digital strategies and actions
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Liaise with developers, designers and system administrators to identify new features

Hours and Environment

• Friendly working environment
• Monday to Friday, working hours between 9.30 am and 5.30 pm
• Competitive salary based on your skill set