Groupama Tv Spot Concept

Groupama
Tv Spot Concept

Our role was to come up with a powerful tv spot concept based on the whole suite of Groupama’s insurance products distinguishing the company from their competitors.

We designed an anthropocentric concept focusing on the importance of having an insurance plan. The approach pivoted on the effect an accident had on a person how didn’t have any insurance plan, in a humoristic way. The line we chose to represent a set of three tv spots was “Turn Back The Time.” They were emotional ads with direct call to action.

OUTCOME:
– Brand awareness

– Advertising recognition

– Increased engagement

OUR ENGAGEMENT:

– Concept design
– Video storyboard

Car Version
“Το’ χω…ωχ ‘οΤ”
Επειδή ο χρόνος δεν γυρίζει πίσω…
Spot concept

 

(Production: Boo Productions)
Duration: 45s

Golf Version
“Το’ χω…ωχ ‘οΤ”
Επειδή ο χρόνος δεν γυρίζει πίσω…
Spot concept

 

(Production: Boo Productions)
Duration: 28s

Jogging Version
“Το’ χω…ωχ ‘οΤ”
Επειδή ο χρόνος δεν γυρίζει πίσω…
Spot concept

 

(Production: Boo Productions)
Duration: 23s